Nudge -helping people to make better choices
I came across the term “Nudge” while I was working on my thesis in 2023. I was originally interested in […]
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The nose remembers – why sense of smell matters in customer experience
Our five senses help us gather information from the world around us. Weirdly enough, however, it’s our sense of smell
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Improving E-commerce conversion rate
Low conversion rate ( = visitors not doing the wanted action, like purchasing a product in this case ) is
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