BUSINESS CONSULTANT BLOG
Hello, and welcome to my blog! Here you can find articles / posts about multiple topics such as service design, customer journeys and CX + marketing, social media and e-commerce. This is also a platform for me to learn about new things – do not hesitate to suggest a topic or reach out if you need help with these topics!
henna.a.makkonen@gmail.com
- Nudge -helping people to make better choicesI came across the term “Nudge” while I was working on my thesis in 2023. I was originally interested in learning more about how people make ( purchase ) decisions,… Read more: Nudge -helping people to make better choices
- The nose remembers – why sense of smell matters in customer experienceOur five senses help us gather information from the world around us. Weirdly enough, however, it’s our sense of smell that has the best memory – while we can only… Read more: The nose remembers – why sense of smell matters in customer experience
- Improving E-commerce conversion rateLow conversion rate ( = visitors not doing the wanted action, like purchasing a product in this case ) is one very common problem in e-commerce. It’s only natural, however,… Read more: Improving E-commerce conversion rate